Jan. 23 @SMCBoston Event: “The Myth, Money and Business Value of Viral Content” in Boston

Social Media Club Boston invites you to attend “The Myth, Money and Business Value of Viral Content” at Renaissance Park building, Suite 310R, Northeastern University (1135 Tremont Street, Boston, MA 02115, near Ruggles T stop), on January 23 at 7-8:30 p.m.


Chris Crocker built his career out of a tearful YouTube defense of Britney Spear's comeback performance at the 2007 MTV Music Awards. The video garnered more than 4 million views in two days.

“LEAVE BRITNEY ALONE!” Chris Crocker built a career out of his tearful YouTube defense of Britney Spear’s comeback performance at the 2007 MTV Music Awards. The video garnered more than 4 million views in two days.

We’ll be sharing lessons learned, realistic expectations (no magic formula), best practices/those to avoid ethically, and video content business and revenue models. Our panel and format will be similar to themes from the recent Catching a Virus: Brands and People Monetizing Viral Media in Real-time .

Confirmed Panelists:

Ryan Cordell, Northeastern Univ. professor – His very interesting perspective as an academic at Northeastern who has looked at how content went viral 150 years ago. We also like the connection as a father who saw the phenomenon of Two Girls and a Puppy boom first hand with 1 Million+ likes, but also minimal $ actually raised.

Rob Ciampa, CMO of Pixability, a Boston-based, big data software company that works with major brands on YouTube. Rob ran the acclaimed SXSW panel, “Mythbusting: Engineering a Viral Video.” His comments on viral video can be found here. at http://pixvid.me/1es.
For our final panelist, we are seeking a performing artist who has benefited from popular shared content.

Moderator: Adam Zand, president, Social Media Club Boston and almost ubiquitous at Almost Ubiquitous.



We are looking for sponsors to this event (and our next event on “Is there a career path in social media?” – Please reach out to Adam Zand, president or Chris Requena, VP of sponsorships if you are a company/brand that wants to get involved at $300-600 level or more ;). More details here.

Our host is Northeastern University Humanities Center.


The event will take place in Renaissance Park, room 310R (3rd floor) at Northeastern University. 
1135 Tremont Street, Boston, MA 02115

Public Transportation:
The closest T stop to Renaissance Park is Ruggles Station (orange line).  Exit the station towards Columbus Ave. Walk down the steps and cross the street towards Tremont Street. Renaissance Park is on the left. You can also access Northeastern’s campus via the Northeastern stop (green line). This is about a 10 minute walk. Walk down Forsyth street and through Ruggles Station toward Renaissance Park. 

There is a pay-by-hour parking garage on Columbus Avenue called Renaissance Parking Garage. This garage is across from the Renaissance Park building.  2 hour parking is also available along Columbus Avenue but watch for signs and instructions about evening.

Renaissance Park:
Once you reach Renaissance Park, enter the building through the revolving door and take the elevator up to the 3rd floor. (suite 310R).

Some of us may gather for dinner before the panel, but all are invited to meet after the event at Darryl’s Corner Bar & Kitchen, 604 Columbus Ave, Boston, MA 02118 for frivolity and some great libations.

Let’s have some fun and determine if Viral can go viral.

Bottling Da Beer at Hopster’s Brew and Boards in Newton

On Sunday, January 12, it was time to bottle the beer that was brewed at the fun and successful #SMCBrew at Hopster’s Brew and Boards in Newton last month. Doug Haslam walks Adam Zand through the process.

SMC Boston Talks Beer and Social at #SMCBrew at Hopster’s

What’s more social than beer? On Monday, Dec. 16, the Boston Social Media Club got together at Hopster’s Brew and Boards in Newton, a custom brewing and entertainment establishment that owner Lee Cooper launched just a few months ago with a Kickstarter campaign. Lee and social media experts from the brewing world – Lee Movic from Craft Beer Cellar, Tommy Michienzi of Craft Brewers Guild, and Joseph Lima representing Foolproof Brewing - talked about how they are leveraging social content channels to attract new customers and keep old ones in a friendly discussion moderated by Doug Haslam.

Join us on Mon., Dec. 16 in Newton for an SMC Boston Beer, Brew and Social #SMCBrew

big_beerOn Monday, Dec. 16, let’s talk and brew some beer, socially. Social Media Club Boston is hosting “Beer, Brew and Social” at Hopster’s in Newton on Dec. 16 6:30p.m.-closing time. Hashtag: #smcBrew

Get your FREE tickets now: http://smcbrew.eventbrite.com

Doug Haslam, a social business/PR professional (and huge fan of craft beers) is the panel moderator for a 45-minute panel/Q&A.We’ll talk about how we became passionate about beer (and got jobs), goals of the social channels, success/failures in social, and lessons learned.

Panelists include:

Lee Movic, Ambassador (ok, BadAssador) at Craft Beer Cellar in Belmont.
Lee tweets: @leemovic and @craftbeercellar

Tommy Michienzi, Social Media Coordinator for Craft Brewers Guild.
Tommy tweets: @Tommy_Hops and @CraftMass

Also, we will have a brewer/social media manager from a local brewer. Requests are in at Slumbrew, Notch, Tillium and Backlash.

Get your FREE tickets now: http://smcbrew.eventbrite.com

Here’s something really fun and you can do it with two other social beer friends: After the panel, we can continue to network and up to 30 people will enter the actual beer brewing area of Hopster’s to start brewing their selection of beer. Those people will be able to pick up a case of personalized labeled craft beer (whatever flavor/type they choose) in time for New Year’s Eve. The cost for this has been discounted to $50/person (or $150 for the use of a beer making cask/kettle). If we get some more sponsors, we’ll lower that price.

The SMCBoston Board is looking for small $ sponsors (think $200-500 or whatever level). Reach out to Adam Zand (adamzandpr@gmail.com or 781-643-6960) or Chris Requena with any leads for us. For example, HB Agency sponsored for our recent “Tasty Beer and SNCR Social” at Harpoon tasting room. Reminder, Social Media Club is a nonprofit organization. Sponsor organizations will be listed on the Eventbrite invitation updates, on our Facebook group page, in our email invitation and from the podium during the welcome. Again, the event is free, we’ll serve flatbread pizza, you can buy additional food and beer, and you don’t have to brew beer if you don’t want to – this will be limited to 60 people total.

Our Generous Sponsors (More to come):

Foodie Journey is our first event sponsor, thanks to their founder and friend of SMCBoston, Kelley Kassa.

How Foodie Journey works: We’re a personalized service that interviews you to understand your travel needs and interests. Then we work with our personal network of foodies to come up with recommendations just for you. We’re not crowdsourcing recommendations like Yelp.  We’re not posting on message boards looking for recommendations.  We’re working with real people who we know personally to recommend restaurants they have been to. Think of Foodie Journey as your foodie friend to go to when you want to know where to eat.  Wherever you go. Email Kelley(at)FoodieJourney(dot)com for more information.

Directions and Parking:Hopster’s is at: 292 Centre Street Newton, MA  02458We cannot guarantee parking on the street, but there is also a garage across the street where guests can park for a fee. There may be bus service as this is a pretty busy area between Newton, Watertown and even the exit from the Mass Pike. Look up those options or just take Uber or Hailo.Social Media Club Boston looks forward to talking, tasting (and toasting) with YOU! Let’s have some fun and #SMCbrew

#Impromptweetup #BostonTweetup this Monday, August 12 via @LPP_PR @SMCBoston!

Virtual is great and all, but here’s something fresh. The good folks at Lois Paul and Partners are hosting a gathering Monday night, August 12, to meet and talk to other human beings live and in person. Ultra high-resolution graphics, zero latency, pristine sound: nothing beats reality, right?

When: Monday, August 12, 6pm to 8pm

Where: Kinsale Irish Pub & Restaurant, 2 Center Plaza, Boston, MA 02108

Hashtags: #impromptweetup #BostonTweetUp

Register: http://www.eventbrite.com/event/7807964833/efblike

Hope to see you in real life there!

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