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SMC Boston and AMA Boston joined forces at the start of Boston Regional Entrepreneurship Week to talk about startups and social. Kelly Rice of Kinvey, Joselin Mane of BostonTweetup, and Trish Fontanilla of vSnap spoke about the dynamics of marketing your professional brand while maintaining your personal voice.


How to Market Your Professional and Personal Brands

The Boston chapters of Social Media Club and American Marketing Association came together October 15 to showcase a panel of three marketers to talk about startups and social, and how they manage their brands. Here is the edited chronology…

Storified by Ari Herzog · Tue, Oct 16 2012 11:59:05

TONIGHT: 7PM Marketing Your Personal and Professional Brands hosted by @SMCBoston http://bit.ly/smcama @Vsnap @kellyrice88 @Kinvey #smcamaBostonTweetUp
Heading to #smcama to see @trishofthetrade talk about personal vs professional brands! Flying solo – eek! #biggirlpantsonMary Mallard
On tonight’s #smcama panel… who should play Ryan and who should play Biden?Trish Fontanilla
Joint #SMCBoston and #AMAB Eventtvanhoosear
.@JoselinMane tweeting while on the panel? #smcama http://twitpic.com/b4jcxwTrish Fontanilla
Kicking off the #smcama panel is @ariherzog and @christinainge — #SMCBoston #AMAB http://instagr.am/p/Q0nA2-jHUH/ Todd Van Hoosear
How much free rein does your start up give you with marketing and social media? #smcama A lot! The social world is my blank canvasXpertTech, Inc.
Think twice, tweet once #Amab #smcama #truthXpertTech, Inc.
#smcama attendeesAri Herzog
Tricks of the social media trade: your personal brand on SM says so much about how you’d handle a professional brand #smcamaXpertTech, Inc.
Companies are looking at how you market yourself on social before they consider you for a position #PersonalBranding #smcama @JoselinManeLauren Simonelli
RT @Xpert_Lauren: Companies are looking at how you market yourself on social before they consider you for a position #smcama @JoselinManeSMC Boston
It’s not whether a mistake will be made – it’s how you respond after & fix it #smcama @amabostonLew Sabbag
I love @Trishofthetrade’s passion. @vsnap is lucky to have her! #smcama #SMCBoston #AMAB Todd Van Hoosear
The awesome @trishofthetrade of @Vsnap & @kellyrice88 of @Kinvey passionately speaking on Branding #smcama http://twitpic.com/b4jitbJoselin Mane
@trishofthetrade "Personal brand is just another word for reputation." #smcamaSteve Bayley
#smcama nugget: @trishofthetrade loves chicken. Might @TysonFoods know her yet?Ari Herzog
@joselinmane "Were much more likely to forgive a friend than a brand when something goes wrong" #smcamaSteve Bayley
RT @lewsabbag: It’s not whether a mistake will be made – it’s how you respond after & fix it #smcama @amaBostonAMA Boston Chapter
RT @vanhoosear: Personal branding is just another word for reputation. – @Trishofthetrade #smcama #SMCBoston #AMABTony Loftis
#smcama nugget: ”Comcast sucks.” – @JoselinMane, adding that it’s awesome customers answer each other’s problems.Ari Herzog
If you have people that are 100% committed to your #brand you’re in a good place #smcama #successXpertTech, Inc.
Let people know there is a real person behind your social media networks #smcama reach out to them, make it personal #getrealXpertTech, Inc.
Joint #SMCBoston and #AMAB Eventtvanhoosear
#smcama: Good stuff at the Cambridge Innovation Center. #marketing your personal and professional #brandsJessica Samaniego
Find the synergy point between your personal and professional brand #smcamaXpertTech, Inc.
#smcama social media club take on the role of social media in a companyStephen Schultz
RT @vanhoosear: Personal branding is just another word for reputation. – @Trishofthetrade #smcama #SMCBoston #AMAB (Wellok then)Doug Haslam
#smcama @kellyrice88 she said she is the voice of her company, it made me think….who is the voice of my company..shouldn’t it be the CEOStephen Schultz
@stephenaschultz Who says you have to have just one voice? These days everyone is a potential spokesperson @kellyrice88 #smcama Todd Van Hoosear
RT @amaBoston: RT @lewsabbag: It’s not whether a mistake will be made – it’s how you respond after & fix it #smcama @amaBostonSelectica
It’s not B2B or B2C – It’s H2H – think human! #smcama @amabostonLew Sabbag
RT @LewSabbag: It’s not B2B or B2C – It’s H2H – think human! #smcama @amabostonCindy Rakowitz
Takeaway of the night: h2h (human to human) marketing rocks #smcama #amabLiz Juusola
Yes, I was the hippie of the panel. ;) RT @LBJuusola: Takeaway of the night: h2h (human to human) marketing rocks #smcama #amabTrish Fontanilla
Awesome panel on personal and corp social branding-thanks @JoselinMane @kellyrice88 & @trishofthetrade for your insights #smcamachristinainge
Thank you @christinainge & @amaBoston @SMCBoston for having me.@kellyrice88 @JoselinMane, always great to agree & disagree w/you. ;) #smcamaTrish Fontanilla
@DougH @vanhoosear I hate using personal brand. heh #smcamaTrish Fontanilla
RT @JoselinMane: The awesome: @trishofthetrade @Vsnap @kellyrice88 @Kinvey & @christinainge @amaBoston #smcama http://twitpic.com/b4ojb1reiko beach
How to Market Your Professional and Personal Brandsariherzog
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