Here is the near-final lineup for Thursday’s LaunchCamp event:
Social Media Breakfast Bootcamp
Thursday, February 4, 2010
8:00AM – 11:30AM
Microsoft NERD Center
The Social Media Bootcamp is designed to help entrepreneurs understand the basics of how “social” has evolved from a communications tool to a full-fledged marketing and business management philosophy. It sets the tone for the afternoon sessions, providing a common vocabulary for everyone attending the more in-depth afternoon LaunchCamp sessions.
The Social Media Bootcamp is for both skeptics and those who need to convince the skeptics. It’s also perfect for “intrapraneurs”: innovators within larger organizations who are trying to create change. While many of today’s entrepreneurs understand social well, this is also an excellent chance to make sure you have all your bases covered before your launch.
8:00AM: Registration Opens, Breakfast
8:30AM: Opening Keynote: John Wall on the Three Factors of Startup Success
John Wall, co-host of Marketing Over Coffee, will discuss the three key factors for startup success. If you don’t have a million dollar budget to launch, do not despair. There’s never been a better time for a new brand to cut through the clutter. Learn how to fight the fear, lead the rebellion, and win customers.
9:00AM: Social Media 101
In many ways, social media is simply the logical evolution of communication tools that were originally developed in decades past. In other ways, it’s very different. This session goes over the history and evolution of social media from the Web 1.0 days and before.
9:15AM: The Implications of Social
Social is changing how companies are doing business, not just how they’re marketing themselves. Understand the full spectrum of applications and ramifications of social media on your organization, and what this might mean for your communications policies.
9:45AM: Morning Break
10:00AM: The 3 Cs of Social, Part 1: Content
It’s all about the content, but how do you create it and distribute it efficiently? Jeff Cutler will take the audience through the fundamentals of creating and distributing content.
10:30AM: The 3 Cs of Social, Part 2: Community
Jim Storer and Rachel Happe of the Community Roundtable will share their insights on how to build, grow and manage your communities.
11:00AM: The 3 Cs of Social, Part 3: Conversation
Doug Haslam, newly of Voce Communications, shares his tips and tricks for engaging your audience on various platforms, focusing specifically on where and how the conversation should take place.
Organized By: Social Media Breakfast
Hosted By: Microsoft
In Association With: LaunchCamp 2010
Thursday, February 4, 2010
Microsoft NERD Center
11:30AM – 5:30PM
How can you, as a entrepreneur, most effectively use the limited intellectual, financial, social and temporal capital you have at your disposal to launch your company? What’s the role of PR, marketing, social media and business in launching your new brand, product or service? When should you build, and when should you buy?
11:30: Registration Opens, Lunch
Noon: Lunch Keynote: Mike Troiano on Scalable Intimacy
Growing your customer base is one of the most important goals of any launch. How do you scale your operations while not losing the personal touch? Mike Troiano, principal of interactive agency Holland-Mark and founder of several successful startups, shares his insights.
12:30PM: Success in Social: Local Launch Success Stories Moderator: David Beisel (Venrock)
Panel: Jules Pieri (Daily Grommet), Ja-nae Duane, Jason Jacobs of Fitness Keeper and Raj Aggarwal of Localytics
Hear from a panel of local entrepreneurs about their recent PR, marketing, social media and business successes.
1:30PM: Sales & Marketing Keynote: Dharmesh Shah on the Sales Funnel 2.0
How can small- to mid-sized businesses automate their sales and marketing process? How do marketing managers in bigger organizations learn how to speak CEO? Dharmesh Shah, chief technology officer & founder of Hubspot, answers these and other burning questions for business owners and marketers.
2:15PM: Afternoon Break
2:30PM: PR & Marketing Panel
Moderator: Paul Gillin
Panelists: Julie Hall, Carol McGarry, Bobbie Carlton
What’s the role of PR and marketing in the launch of a startup in today’s environment? PR isn’t dead, it’s just wounded. The whiplash educing changes in the media environment has left the PR industry reeling. It’s not dead, as many have declared, but it’s certainly dizzy and looking for some direction. Entrepreneurs have a more immediate problem: how do they get the word out in this shifting environment, where a site that didn’t exist a two years ago is suddenly a major player in communications?
3:15PM: Break-Out Sessions, Part 1 (Pick One)
What’s Your Exit Strategy?
Leaders: Rick Marciniak and Terry Phinney of BrandAlign
It’s never to soon to begin thinking about your exit strategy. In owner operated companies, the greatest obstacle to a successful exit can often be the owner. Are you thinking long-term? Rick and Terry share the personal, financial and structural elements to a successful exit strategy.
Branding & Web Design
Leader: Margery Stegman
What should you skimp on and what should you pay for when it comes to site design and branding?
Leader: Bryan Maleszyk of Molecular
Social channels are a great place to collect product development feedback, but how do you organize, prioritize and act on the feedback you collect online?
4:15PM: Break-Out Sessions, Part 2 (Pick One)
Leader: Adam Zand
Editors: Wade Roush of Xconomy Boston and Scott Kirsner of the Boston Globe’s Innovation Economy
Think you’re ready for the big pitch? Adam Zand and our guest reporters will put you to the test (but probably won’t sign that NDA you want them to).
Agile Techniques for Startups: The Faster Path to Success
Leader: Joel Foner
Learn why Agile methodologies can enable you to ship faster, ensure that your product works better, has fewer bugs, and has “the right stuff that customers will care about” built in at the start. Find out how Agile approaches can work at small scale, even with a micro-startup of only one or two founders, while helping to create a culture of innovation and success.
Searching Your Brand
Leader: Jim Spencer, JBS Partners
One of the most important aspects of your brand is how visible you are in search. What are the tips and tricks you need to know when it comes to chosing a domain name, content management platform and content in order to optimize your brand for search? Jim Spencer takes you through the tricks and techniques you need to know to really own your brand online — with a special emphasis on WordPress sites.
5:00 Closing Remarks
Thanks to our Sponsors!
EVENT ORGANIZER & FOUNDING SPONSOR
Last week’s “The Future Of…” event was an enjoyable romp into the territories of video, money, music, politics and augmented reality. You can see the video of the entire event here or watch it below. (Thanks to the folks at Brilliant Video for filming and sharing the event.)
Here is the audio for the event. Rich Wadsworth of LP&P kicked things off, Todd Van Hoosear of Topaz Partners moderated. Panelists were John Cass of Forrester Research, Michele Glorie of Kronos, Mike Volpe of HubSpot and Parna Sarkar of Invention Machine.
The panelist lineup for tonight’s Social Media Club Boston event focusing on the enterprise is excellent. It’s not too late to sign up! We’ll have:
Parna Sarkar, Senior Director, Corporate Communications, Invention Machine
With more than 15 years of integrated marketing communications experience, Parna Sarkar enjoys building high impact programs that deliver exceptional results. Sarkar’s expertise spans media relations, competitive strategy, branding, global product launches, executive visibility and thought leadership, IPO and mergers and acquisitions. As Sr. Director of Corporate Communications, Sarkar drives Invention Machine’s positioning and corporate communications strategy, including messaging, new media, public relations and analyst relations programs. Prior to joining Invention Machine, Sarkar was director of Public Relations & Marketing Communications at iRobot, where she spearheaded the company’s global branding and positioning strategy as well as public relations, public affairs and marketing communications programs.
Mike Volpe, VP Marketing, HubSpot
Mike Volpe is the VP Marketing at the internet marketing company HubSpot where he manages the company’s marketing programs and writes regularly for HubSpot’s Internet Marketing Blog. Prior to HubSpot, Mike held several marketing and business development positions at enterprise software and a consumer Internet startup companies including most recently as Director, Marketing Operations at SolidWorks Corp. He has also worked as a financial analyst at a technology industry investment bank. Mike is an MBA graduate of the MIT Sloan School of Management and received his B.A. in Economics and Government, summa cum laude, from Bowdoin College. He is a Director of the Alumni Fund at Bowdoin College and a Co-Founder and Director of the Boston Scholars Program, a Boston volunteer organization.
Michele Glorie, Senior Director, Corporate Communications, Kronos
Michele Glorie is Senior Director of Corporate Communications at Kronos Incorporated, a 3,400-employee provider of workforce management software and services. She is responsible for setting Kronos’ global communications strategy, and oversees the company’s public relations, influencer relations, and employee communications programs. She also managed Kronos’ investor relations program until the company went private in 2007 after having traded on Nasdaq since 1992. Prior to joining Kronos nearly 10 years ago, Michele spent several years working at Boston-based high-tech PR agencies Brodeur and FitzGerald.
John Cass, Online Community Manager, Forrester Research
In John’s new role at Forrester Research he will be working to develop further the company’s existing social media strategies for community building, dialogue and customer feedback. John started blogging in 2003 to find out how blogs help businesses reach high rankings in search engines, but discovered blogs do so much more in terms of creating dialogue between companies and their customers. His 2007 book, “Strategies and Tools for Corporate Blogging,” was published by Butterworth-Heinemann an imprint of Elsevier, Inc. He served as president of the Boston Chapter of the American Marketing Association in 2005-2006, and currently serves as a Founding Fellow and Advisory board member for the Society of New Communications Research.