Thanks very much to Text 100 who put on a killer Second Life event last month–the Text 100 guys, Greg and Doug and Weirdharold have great posts about the event. The Boston Globe’s Hiawatha Bray was in attendance, and wrote an article about some recent Second Life news as well. More than 100 people attended!
Our next event (and our last formal event until the fall) will be June 21st! Stay tuned!
Update: the video from the event is now available… In Second Life of course! :-)
Here is the audio file and audio guide to yesterday's Social Media Boston event. Thanks to everyone who braved the weather to make it, to Melanie Stachowiak of Market Wire for sponsoring it, to all three of our great panelists, and to John and Greg for blogging about it!
Todd Van Hoosear of Topaz Partners and Melanie Stachowiak of Market Wire kicked things off. Our guest panelists were John Blossom of Shore Communications, Judith Perrolle of Northeastern University and Douglas Quintal of Emerson College.
Transcript notes are available here: (more…)
We’re very pleased to announce the leadership team for the Social Media Club’s Boston group. Todd Van Hoosear will continue to manage publicity and promotion for the group, but will be backed up by Greg Peverill-Conti of Weber Shandwick who will head up programs, Sriya Kodial of Text 100 who will head up partnerships, and Liz Koch of Business Wire who will head up production. For more information on all of our roles, visit the BostonVolunteers wiki page.
Thanks to Liz, Sriya and Greg for helping me out. Thanks to Amanda, Bryan and Brian for helping provide some structure to our group. Thanks to Chris, Kristie and Howard from the Social Media Club for giving us the resources and platform to make this all happen. And thanks to all our past and future sponsors, partners and speakers for helping make this group such a great success!
With this change, we’re well positioned to be able to continue to meet our mission of promoting social media literacy, best practices and ethics and standards in Boston.
Join us on April 12th for the next Social Media Club Boston event: “Ethics and the Social Media Generation Gap,” sponsored by Market Wire. For more information and to register, visit the event wiki page.
Was February’s bomb scare in Boston the result of a marketing campaign gone wrong, or that of a community that is out of touch with pop culture, modern marketing campaigns and the social media revolution? Your answer to this question is very strongly influenced by your age. This month’s Social Media Club Boston event will focus on Ethics and the Social Media Generation Gap: what are the underlying ethical and sociological reasons for these kinds of marketing mistakes and our incredibly divergent response to them?
Thursday, April 12, 2007
Vinnie T’s Dedham – 233 Elm Street, Dedham, MA
6:00pm – 8:30pm
We’ll be joined by John Blossom of Shore Communications, Judith Perrolle of Northeastern University and Douglas Quintal of Emerson College, who will address the following questions (and any others you might bring):
- Did Boston overreact and why?
- Is guerrilla marketing anything more than “solid-state spam”?
- Is there a real generation gap, and if so, what exactly are the differences when it comes to tolerance of both risk and “creative” marketing campaigns?
- Is guerilla marketing a sign of desperation or just creativity?
- Who bears the cost of guerilla marketing?
- Codes of ethics exist already, but are often virtual or unwritten – how should they be codified?
- Legislation is inevitable, but is it right?
- Can it work if it’s done appropriately?
- What happened to “permission marketing?”
- Social media is all about taking control over content, and guerilla marketing is about attention, but there are similarities between the two. Are they compatible or mutually exclusive?
See you there!
I’m shutting down the Boston Social Media Club forum because of too much administrative hassle required to combat spam that lead to more difficulties in signing up and getting people to use the PHPbb-based forum. These forums are huge spam magnets, even more than blogs–it took only two days before somebody found it and started trying to fill it with garbage. Sad, because they provide more structure than email, and I hate email, but alas…
Please make sure you’re signed up to the main email list for announcements and discussions for the time being (and of course keep watching this blog).