Event Recaps

Community Rowing Goes Social with SMCBoston

The Boston Social Media Club had a terrific time rowing the Charles on Tuesday, June 3, 2014, complements of Community Rowing, one those unique and special organizations that makes you proud to be a resident of Greater Boston.

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Sharanya Subramanian gave us a tour of the facility and instructor Kate Smith got us up and running in no time. Either Kate is an excellent fibber or we really WERE pretty solid rowers. Either way, we all felt quite proud of ourselves.

CRI’s rowing season runs from early April to mid-October each year. The organization works with people of all ages and from all walks of life. Disabled veterans, overweight kids, blind people and people with special needs are able to take advantage of the opportunity to get out on the open water and row with others, enjoying the sights and sounds of the Charles River. Kate’s graduate work focuses on the therapeutic potential of rowing to help people. Once you get out there yourself, you’ll know what she’s talking about.

Community Rowing also offers special programs for corporate outings. Organizations can even split into teams and race against each other. Wouldn’t it be gratifying to see the digital marketing team beat the pants off of the finance department? Here’s your chance! Check out CommunityRowing.org for more information.

(Photo courtesy Doug Haslam.)

Bottling Da Beer at Hopster’s Brew and Boards in Newton

On Sunday, January 12, it was time to bottle the beer that was brewed at the fun and successful #SMCBrew at Hopster’s Brew and Boards in Newton last month. Doug Haslam walks Adam Zand through the process.

SMC Boston Talks Beer and Social at #SMCBrew at Hopster’s

What’s more social than beer? On Monday, Dec. 16, the Boston Social Media Club got together at Hopster’s Brew and Boards in Newton, a custom brewing and entertainment establishment that owner Lee Cooper launched just a few months ago with a Kickstarter campaign. Lee and social media experts from the brewing world – Lee Movic from Craft Beer Cellar, Tommy Michienzi of Craft Brewers Guild, and Joseph Lima representing Foolproof Brewing - talked about how they are leveraging social content channels to attract new customers and keep old ones in a friendly discussion moderated by Doug Haslam.

3 Marketers Talk About Branding

SMC Boston and AMA Boston joined forces at the start of Boston Regional Entrepreneurship Week to talk about startups and social. Kelly Rice of Kinvey, Joselin Mane of BostonTweetup, and Trish Fontanilla of vSnap spoke about the dynamics of marketing your professional brand while maintaining your personal voice.


How to Market Your Professional and Personal Brands

The Boston chapters of Social Media Club and American Marketing Association came together October 15 to showcase a panel of three marketers to talk about startups and social, and how they manage their brands. Here is the edited chronology…

Storified by Ari Herzog · Tue, Oct 16 2012 11:59:05

TONIGHT: 7PM Marketing Your Personal and Professional Brands hosted by @SMCBoston http://bit.ly/smcama @Vsnap @kellyrice88 @Kinvey #smcamaBostonTweetUp
Heading to #smcama to see @trishofthetrade talk about personal vs professional brands! Flying solo – eek! #biggirlpantsonMary Mallard
On tonight’s #smcama panel… who should play Ryan and who should play Biden?Trish Fontanilla
Joint #SMCBoston and #AMAB Eventtvanhoosear
.@JoselinMane tweeting while on the panel? #smcama http://twitpic.com/b4jcxwTrish Fontanilla
Kicking off the #smcama panel is @ariherzog and @christinainge — #SMCBoston #AMAB http://instagr.am/p/Q0nA2-jHUH/ Todd Van Hoosear
How much free rein does your start up give you with marketing and social media? #smcama A lot! The social world is my blank canvasXpertTech, Inc.
Think twice, tweet once #Amab #smcama #truthXpertTech, Inc.
#smcama attendeesAri Herzog
Tricks of the social media trade: your personal brand on SM says so much about how you’d handle a professional brand #smcamaXpertTech, Inc.
Companies are looking at how you market yourself on social before they consider you for a position #PersonalBranding #smcama @JoselinManeLauren Simonelli
RT @Xpert_Lauren: Companies are looking at how you market yourself on social before they consider you for a position #smcama @JoselinManeSMC Boston
It’s not whether a mistake will be made – it’s how you respond after & fix it #smcama @amabostonLew Sabbag
I love @Trishofthetrade’s passion. @vsnap is lucky to have her! #smcama #SMCBoston #AMAB Todd Van Hoosear
The awesome @trishofthetrade of @Vsnap & @kellyrice88 of @Kinvey passionately speaking on Branding #smcama http://twitpic.com/b4jitbJoselin Mane
@trishofthetrade "Personal brand is just another word for reputation." #smcamaSteve Bayley
#smcama nugget: @trishofthetrade loves chicken. Might @TysonFoods know her yet?Ari Herzog
@joselinmane "Were much more likely to forgive a friend than a brand when something goes wrong" #smcamaSteve Bayley
RT @lewsabbag: It’s not whether a mistake will be made – it’s how you respond after & fix it #smcama @amaBostonAMA Boston Chapter
RT @vanhoosear: Personal branding is just another word for reputation. – @Trishofthetrade #smcama #SMCBoston #AMABTony Loftis
#smcama nugget: ”Comcast sucks.” – @JoselinMane, adding that it’s awesome customers answer each other’s problems.Ari Herzog
If you have people that are 100% committed to your #brand you’re in a good place #smcama #successXpertTech, Inc.
Let people know there is a real person behind your social media networks #smcama reach out to them, make it personal #getrealXpertTech, Inc.
Joint #SMCBoston and #AMAB Eventtvanhoosear
#smcama: Good stuff at the Cambridge Innovation Center. #marketing your personal and professional #brandsJessica Samaniego
Find the synergy point between your personal and professional brand #smcamaXpertTech, Inc.
#smcama social media club take on the role of social media in a companyStephen Schultz
RT @vanhoosear: Personal branding is just another word for reputation. – @Trishofthetrade #smcama #SMCBoston #AMAB (Wellok then)Doug Haslam
#smcama @kellyrice88 she said she is the voice of her company, it made me think….who is the voice of my company..shouldn’t it be the CEOStephen Schultz
@stephenaschultz Who says you have to have just one voice? These days everyone is a potential spokesperson @kellyrice88 #smcama Todd Van Hoosear
RT @amaBoston: RT @lewsabbag: It’s not whether a mistake will be made – it’s how you respond after & fix it #smcama @amaBostonSelectica
It’s not B2B or B2C – It’s H2H – think human! #smcama @amabostonLew Sabbag
RT @LewSabbag: It’s not B2B or B2C – It’s H2H – think human! #smcama @amabostonCindy Rakowitz
Takeaway of the night: h2h (human to human) marketing rocks #smcama #amabLiz Juusola
Yes, I was the hippie of the panel. ;) RT @LBJuusola: Takeaway of the night: h2h (human to human) marketing rocks #smcama #amabTrish Fontanilla
Awesome panel on personal and corp social branding-thanks @JoselinMane @kellyrice88 & @trishofthetrade for your insights #smcamachristinainge
Thank you @christinainge & @amaBoston @SMCBoston for having me.@kellyrice88 @JoselinMane, always great to agree & disagree w/you. ;) #smcamaTrish Fontanilla
@DougH @vanhoosear I hate using personal brand. heh #smcamaTrish Fontanilla
RT @JoselinMane: The awesome: @trishofthetrade @Vsnap @kellyrice88 @Kinvey & @christinainge @amaBoston #smcama http://twitpic.com/b4ojb1reiko beach
How to Market Your Professional and Personal Brandsariherzog

Experiential Marketing Recap

Did you miss our experiential marketing conversation with Terry Lozoff and Geoff Livingston?

About 40 social media professionals attended the August 29, 2012 event at the Microsoft NERD Center. Food sponsors included IZZE, providing complimentary beverages, and 2nd St. Creamery, providing complimentary ice cream. Both were a hit! Additionally, ISITE Design sponsored and provided on-site registration and behind-the-scenes support. We thank everyone!


Everything You Always Wanted to Tweet About Experiential Marketing

Social Media Club Boston sponsored a conversation with Terry Lozoff and Geoff Livingston on August 29, 2012. Here is an edited #smcboston recap of what everyone tweeted…

Storified by Ari Herzog · Fri, Aug 31 2012 10:23:20

SMCBoston experiential marketing eventAri Herzog
Tonight’s hashtag is #smcboston. Get it, share it, use it.SMC Boston
Looking forward to #SMCBoston tonight w @SMCBoston @geoffliving & @TerryLozoff. 2nd time to @MSNewEngland this week = happy LizLiz Looker
Who’s going tonight to see our CEO @TerryLozoff talk Experiential Marketing w the influential @geoffliving? http://ow.ly/dkl3Z #SMCBostonAntler Agency
@2ndStCreamery Heard I get to try some ice cream tonight @MSNewEngland for #SMCBoston!Liz
Off to #SMCBoston’s "Experiential Marketing" program at Microsoft NERD Center. Love learning!Kirk Hazlett, APR
Me too! RT @KirkHazlett: Off to #SMCBoston’s "Experiential Marketing" program at Microsoft NERD Center. Love learning!Ryan Connors
The view from the #SMCBoston event tonight. I fear I may be distracted! http://pic.twitter.com/AprCcsuIErin Callanan
Izze at #SMCBoston! http://instagr.am/p/O7c1wUPC1x/Liz Looker
At the #smcboston meet-up waiting for things to start up. @trishofthetrade in the house, still ignoring @NicholasGPorterRegan Smith Clarke
Excited for the start of tonight’s presentation. — w/ @regansclarke #smcbostonNicholas Porter
@ariherzog introducing the Social Media Club to the audience #smcbostonJoseph S. Lima
Yes, agreed. "Experiential marketing is vaguely defined." #smcbostonNicholas Porter
I don’t think I’ve seen @TerryLozoff since @WhyNotBoston’s last episodes… donde esta @SelenaH?#smcbostonTrish Fontanilla
.@TerryLozoff and @geoffliving kicking off with their Experiential Marketing perspectives #smcboston http://pic.twitter.com/4HVxm1aVkatiedel
Evolution of "experiential marketing" — started w/ inability to connect with traditional media/advertising as consumers. #smcbostonNicholas Porter
At the @SMCBoston event to hear @TerryLozoff & @geoffliving on experiential mrktg + @IZZE, @2ndStCreamery #smcboston http://4sq.com/POL0ksBrady
Promotional tours and guerrilla campaigns were the start of @TerryLozoff ‘s in-person experiential marketing – until social. #smcbostonkatiedel
Tenants of branding: Visual (logos and ads) verbal (general communication) experience (how consumers interact w/ the brand). #smcbostonNicholas Porter
Customers don’t care about where we think they are – they want experience regardless of silos. @geoffliving #smcbostonkatiedel
RT @katiedel: Customers don’t care about where we think they are – they want experience regardless of silos. @geoffliving #smcbostonTom Wentworth
Calls from potential clients come in — they’re looking for events. Other aspects of program are needed for experiential success. #smcbostonNicholas Porter
At @SMCBoston’s Experiential #Marketing 101 w/ @geoffliving @TerryLozoff http://gag.gl/HDXh #Boston #SocialMedia #SMCBostonChris Requena
At the interactive marketing 101 talk #smcboston @ the Microsoft New England Research center with @SelenaLCraigNoelia Santa Ana
Interesting experiential mtkg talk w @GeoffLiving & @TerryLozoff #smcbostonGisela Bauerle
59% look at their phone when they wake up @GeoffLiving? That’s crazy… (Yeahhh I totally do that) #smcbostonTrish Fontanilla
Organizations MUST consider the cross channel experience now, esp as smartphones are omnipresent — ‘Blame Apple’ – @geoffliving #smcbostonkatiedel
Integration across channels is vital for experiential marketing success. #smcbostonNicholas Porter
Figuring out what "experiential marketing" is @MSNewEngland. Seems like direct interaction on- & offline. #smcbostonRobby Bitting
RT @trishofthetrade 59% look at their phone when they wake up @GeoffLiving? #smcboston } That’s why I keep phone in different room.Lin
why is "experiential mktng" not understood? B/C the idea of "brand" alone is poorly undrstd #smcbostonchris nahil
RT @cnahil: why is "experiential mktng" not understood? B/C the idea of "brand" alone is poorly undrstd #smcbostonJoseph S. Lima
.@TerryLozoff talks about the huge difference social made in planning Magners comedy fest – broader content opps=better ROI. #smcbostonkatiedel
Every employee at Five Guys must be trained on customer experience, not just product processes. @geoffliving #smcbostonkatiedel
I feel like my blog post is really relevant: When Social Media Fails – #Social Media Today http://soc.li/i9WYIGm #smcbostonRyan Connors
#FiveGuys demonstrates #CustExp excellence according to @GeoffLiving #smcboston #cxNicholas Porter
Extend event & brand experience thru social media mktg #smcbostonGisela Bauerle
"Experiential Marketing"-Challenge is to expand your definition of the brand experience. Remove the "silos." #smcbostonKirk Hazlett, APR
RT @trishofthetrade: 59% look at their phone when they wake up @GeoffLiving? That’s crazy… (Yeahhh I totally do that) #smcbostonNicholas Porter
At #SMCBoston hearing about solid experiential marketing.Paul Schmidt
Brands should be privy to what customers expect – if I’m going to talk about you, respect me. Amplify me.BE SOCIAL. @geoffliving #smcbostonkatiedel
#smcboston w/@nellytics (@ Microsoft New England Research & Development Center w/ @ariherzog) http://4sq.com/Ow5jiNSELENA L. CRAIG
Looking down at #smcboston peeps! http://via.me/-4kche5iAri Herzog
Experiential marketing event at From Microsoft NERD. #smcboston http://instagr.am/p/O7he6_rk_9/Michael Durwin
#smcBoston experiential marketing talk: spend time creating content, showing examples before expecting quality user generated content.Tara Taylor
#smcboston president Ari at experiential marketing event at From Microsoft NERD. #smcboston http://instagr.am/p/O7h3FbrkwV/Michael Durwin
@arizherzog Looks like @geoffliving might join your FB is dead club. #smcbostonTrish Fontanilla
RT @MindofTara: #smcBoston experiential marketing talk: spend time creating content, showing examples before expecting quality user gene …Sam Gorelick
RT @lizlooker: Izze at #SMCBoston! http://instagr.am/p/O7c1wUPC1x/IZZE
RT @mdurwin: 25% are tweeting at Experiential marketing event at From Microsoft NERD. #smcboston http://instagr.am/p/O7hr22LkwM/SMC Boston
Connect your digital efforts to the offline experience like events to truly leverage reach & engagement. @TerryLozoff #smcbostonkatiedel
Photobooth that connects to social? Like @PrettyInstant? #smcbostonTrish Fontanilla
Terry from @AntlerAgency speaking about Experiential Marketing #smcbostonRegan Smith Clarke
Is key to promote,measure, and monitor all your events using social media specially with #twitter #tags are key! #smcbostonNoelia Santa Ana
RT @katiedel: Customers don’t care about where we think they are – they want experience regardless of silos. @geoffliving #smcbostonSMC Boston
RT @NicholasGPorter: We as consumers now EXPECT formal social congregating at large events — @GeoffLiving #cx #smcbostonSMC Boston
#Hollywood is currently leading the way w/ experiential marketing and engagement according to @GeoffLiving #smcboston #cxNicholas Porter
Terry Lozoff/CEO, Antler…"Content is a big part of the experiential marketing landscape." #smcbostonKirk Hazlett, APR
Keep the engagement going off and online. Try to tell a story and get content from users like photos #smcboston http://pic.twitter.com/gD4laaiFNoelia Santa Ana
Where has mobile taken the experiential marketing concept? #smcbostonKirk Hazlett, APR
More than social, mobile has changed the game in experience building. Stand up and deliver. @TerryLozoff @geoffliving #smcbostonkatiedel
#smcboston board members here are @ariherzog @mdurwin @josephslima @cerequena @harriscomgroupSMC Boston
Mobile means you, the business, must dot your I’s and cross your T’s…all the time. #smcbostonKirk Hazlett, APR
Now that everyone is a mobile journalist, brands need to be on point at all times. Everything shared = more accountability #SMCBostonLiz Looker
If you want to do new marketing things, let old stuff go – or make it work in the new environment. @geoffliving #smcbostonkatiedel
Geoff Livingston: "Must understand the experiential landscape first, then choose the tools you need to meet challenges." #smcbostonKirk Hazlett, APR
#SMCBoston @geoffliving: Sometimes you have to let things go or make them work in this new environment #Experiential #Social #Marketing #SMMChris Requena
Focus points of engagement where your strengths are be it traditional PR, digital, etc. — @GeoffLiving #smcboston #cxNicholas Porter
Talking about content… Secrets of Content Marketing World: Agent Ardath Albee, Marketing Interactions #smcboston http://goo.gl/L8DfUNoelia Santa Ana
#experientialmarketing event by #smcboston at #NERD Take away: McDonald’s bathrooms better be clean!Michael Durwin
@sahopson I was gonna try to hit the end but still at #smcboston.Trish Fontanilla
#smcboston loves @MSNewEngland and their being contrary to popular belief. http://via.me/-4kd56o6SMC Boston
Talk to the sales guys! Yes! — @GeoffLiving #smcboston #cxNicholas Porter
RT @Nellytics: Keep the engagement going off and online. Try to tell a story and get content from users like photos #smcboston http://t. …Chris Requena
RT @katiedel: If you want to do new marketing things, let old stuff go – or make it work in the new environment. @geoffliving #smcbostonSMC Boston
RT @mdurwin: #experientialmarketing event by #smcboston at #NERD Take away: McDonald’s bathrooms better be clean!Trish Fontanilla
@MSNewEngland, #experientialmarketing event by #smcboston at #NerdCenter, great marketing ideasWilliam Mansfield
#smcboston event on experiential marketing: Keep your finger on pulse of customers – they expect connected experiences across channels.ISITE Design
Evaluate & Energize Your Social Content Marketing Strategy #SMBMSP48 #smcboston http://goo.gl/et0xWNoelia Santa Ana
RT @ISITE_Design: #smcboston event on experiential marketing: Keep your finger on pulse of customers – they expect connected experiences …Laura Chechette
RT @katiedel: Customers don’t care about where we think they are – they want experience regardless of silos. @geoffliving #smcbostonISITE Design
So true MT @katiedel: Connect ur digital efforts to offline experiences like events to leverage reach & engagement. @TerryLozoff #smcbostonTodd Bartlett
Are you a #nerd? Come to the #nerdcenter. At @MSNewEngland. #smcboston http://via.me/-4kdfagmSMC Boston
The complimentary ice cream pints from @2ndstcreamery are defrosting for #smcboston enjoyment! http://via.me/-4kdi4cgSMC Boston
Brands’ offline materials should still tie back to the digital — enable easy connection of information for consumers. #smcbostonkatiedel
#SMCBoston @geoffliving refto @LeeOdden’s Optimize: How to Attract & Engage More Customers http://shar.es/7A4Uh #SEO #SocialMedia #MarketingChris Requena
Sweet! (Literally!) @2ndStCreamery has a pint of ice cream for all #smcboston attendees!katiedel
We’re usually desperate for work friends RT @NicholasGPorter: Talk to the sales guys! Yes! — @GeoffLiving #smcboston #cxRyan Harnedy
thanks @2ndstcreamery for the loads of yummy ice cream at #smcbostonPaul Schmidt
Excellent #smcboston program this evening: "Experiential Marketing" w/co-speakers @geoffliving & @terrylozoff. As usual, learned a TON.Kirk Hazlett, APR
Thanks to @2ndStCreamery for the tasty treat! Truck Stop Fudge is the love! #smcboston @NellyticsSELENA L. CRAIG
Thanks for the caramel ice cream dinner @2ndstcreamery #smcbostonLiz Looker
Thanks to @ISITE_Design, @IZZE & @2ndStCreamery for treats at #SMCboston! #NERDCenterDiane E. Williams
@dianeew @izze @2ndstcreamery Glad you enjoyed the event! What was your favorite takeaway? #smcbostonISITE Design
#smcboston best? @GeoffLiving @TerryLozoff sharing, @MSNewEngland hosting, @ISITE_Design helping, @IZZE pouring, @2ndStCreamery dishing?SMC Boston
Hey good pic of us, @TerryLozoff by @katiedel http://pic.twitter.com/37nxsKVp #smcbostonGeoff Livingston
Did you miss @geoffliving’s talk about experiential marketing at #smcboston tonight? Here’s a 2-minute extract: http://youtu.be/pWUdmV-HAlIAri Herzog
@geoffliving @ariherzog Thanks guys! Super event tonight on experiential marketing…Bravo! #SMCBoston @SMCBostonChris Requena
.@ariherzog and I with our @2ndstcreamery treats tonight — so awesome! #smcboston http://pic.twitter.com/Jw3Tw9UYkatiedel
Social marketing reset. Listened to @geoffliving and @TerryLozoff in conversation format #smcboston, last night. Mulling strategic thoughts.Critt Jarvis
Forgot to raise my hand at #smcboston last night to say, "Google+, discuss". What do you do when someone says you NEED to be on there. ;)Trish Fontanilla
W link! New M&M post: thoughts on brand & "Experiential Marketing" talk @ #smcboston w @GeoffLiving & @TerryLozoff@ http://wp.me/p10d21-atchris nahil
RT @cnahil: W link! New M&M post: thoughts on brand & "Experiential Marketing" talk @ #smcboston w @GeoffLiving & @TerryLozo …Geoff Livingston
Thanks to @geoffliving and @TerryLozoff for their talk last night about experiential marketing. Really interesting stuff. #smcbostonMorninghead
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