Wednesday’s “April Tweetup: Being an Authentic Voice in Social Media,” hosted jointly by the Social Media Club Boston and the AMA Boston, featured a lively discussion between our moderator, Ja-Naé Duane; our panelists Mike Troiano, Mike Langford, Georgy Cohen and Luke Penney; and a very engaged audience. You can catch the video of most of the discussion below:
Yesterday’s panel was well-attended, well-covered and well-received. A special thank you to everyone who helped organize and execute this event, including organizer Ginger Lennon (@racepointgroup), sponsor Digital Influence Group (@diginfgrp) and fellow promoters Bob Collins (@robertcollins) and Joselin Mane (@bostontweetup).
The moderator was Scott Kiekbusch, who filled in at the last minute for Steven Brennan, SVP, technology, Digital Influence Group (@stevenbrennan). Scott (@adjustafresh) is the director of user experience at Digital Influence Group.
His panelists included:
- Janet Aronica, Community Manager, oneforty (@JanetAronica)
- Zach Hofer-Shall, Analyst, Forrester (@znh)
- Kathy O’Reilly, Director, Social Media Relations, Monster.com (@kathyoreilly)
- Ben Boardman, Marketwire & Sysomos (@benboardman5)
I’ll post video as soon as we get it, but in the meantime, here are some great roundups and blog posts inspired by the event:
- Round-up of Tools from #SMCBoston Panel by Janet Aronica
- Panel Roundup: Evaluating Social Technologies: From Chaos to Strategy by Jenny Mackintosh
- 20 social media tools worth checking out by Fee Naaijkens
- Time for a new attitude in IT by Tom Catalini
There were so many other great contributions. Any others you want to share?
UPDATE: Here are the two videos. The first covers the first 45 minutes or so, and the second the last 20-odd minutes. Thanks to DIG for the videos!
The DIG blog has some timecodes and other information for a little more detail.
The Boston Community Manager Appreciation Day was a huge success! Thanks to Janet Aronica and the oneforty team for the impetus, and all of the sponsors:
It was indeed a day to pause and recognize those that make our online communities tick and ensure they have the resources, support and programing to be successful. Thank you!
Moms online are powerful, but in the real world, we are a diverse audience with many interests. Many influential social media moms are ready to rebel against the constant pitches they receive and people speak of a “backlash.” So what’s the right strategy for your client or organization? How can you break through the clutter and mobilize moms online in a meaningful way?
The Social Media Club Boston had a great panel this evening on the state of the mom blogosphere: how to reach the right segment of moms, and how never to end up on a “bad pitch” blog post. Our panelists included:
Moderator: Morra Aarons-Mele, Founder of Women Online
- Cindy Meltzer, Community Manager Isis Parenting
- Cindy Gordon, Senior Vice President, 360 PR
- Christine Koh, founder of BostonMamas.com
- Susan Getgood, Vice President of Sales Marketing, BlogHer
For those of you who missed the event, or those who want to go back over the comments made, here is the audio recording of the event:
Just before the most recent Social Media Club Boston event started, a group of volunteers met to plan out the future of the Social Media Club Boston. I’m very pleased that we made the decision to move forward as an Official Chapter of the Social Media Club. I’ve asked the leadership team to commit to becoming official members, planning one event, and helping promote and attend all events. If you’re still interested in volunteering, please drop me a line.
Our chapter was launched in November of 2006 at a confluence of a call I got from Chris Heuer, the Society for New Communication Research’s Awards Gala, and my own frustration with how the PR industry in particular was dealing with blogger relations and social media. You can read more about the history of the Social Media Club worldwide below the break.
Some Background on the Social Media Club
Earlier this year, Social Media Club founders Chris Heuer (that's me) and Kristie Wells were invited to speak at Webcom Montreal 2010 and share their lessons learned in cultivating the global Social Media Club community. This video of the the presentation, which was called Community from the Heart is a great overview of our story so far.
Chris Heuer and Kristie Wells have developed a global community of social media professionals which has grown from a meeting of a dozen people in an office in Palo Alto in over 160 cities around the world. The Social Media Club has grown in importance, particularly with emphasis on fundamental values such as sharing, assisting others, learning and peer and emphasis on ethics. During the conference, Chris and Kristie will share the lessons they learned during the establishment of this global community and present their plans to propel this community to new heights. Based on the belief that what matters is the heart, they will demonstrate that quality almost always leads to an increase in the amount provided to ignore artificially imposed deadlines. It is as much a history of development of social media narrative of a global community that believes that "if you get something, share it." Chris and Kristie relations trials, tribulations and joys experienced in growing this community and, neglecting the control and trusting the fact that people will do the right things to a large extent .. Sharing the heart is the only route to personal and professional success, your community or serve a social cause focuses on the business. Learn from people who know, who have been in the heart of the action and acted.
The slide presentation is below:
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