Moms online are powerful, but in the real world, we are a diverse audience with many interests. Many influential social media moms are ready to rebel against the constant pitches they receive and people speak of a “backlash.” So what’s the right strategy for your client or organization? How can you break through the clutter and mobilize moms online in a meaningful way?
The Social Media Club Boston had a great panel this evening on the state of the mom blogosphere: how to reach the right segment of moms, and how never to end up on a “bad pitch” blog post. Our panelists included:
Moderator: Morra Aarons-Mele, Founder of Women Online
- Cindy Meltzer, Community Manager Isis Parenting
- Cindy Gordon, Senior Vice President, 360 PR
- Christine Koh, founder of BostonMamas.com
- Susan Getgood, Vice President of Sales Marketing, BlogHer
For those of you who missed the event, or those who want to go back over the comments made, here is the audio recording of the event:
Just before the most recent Social Media Club Boston event started, a group of volunteers met to plan out the future of the Social Media Club Boston. I’m very pleased that we made the decision to move forward as an Official Chapter of the Social Media Club. I’ve asked the leadership team to commit to becoming official members, planning one event, and helping promote and attend all events. If you’re still interested in volunteering, please drop me a line.
Our chapter was launched in November of 2006 at a confluence of a call I got from Chris Heuer, the Society for New Communication Research’s Awards Gala, and my own frustration with how the PR industry in particular was dealing with blogger relations and social media. You can read more about the history of the Social Media Club worldwide below the break.
Some Background on the Social Media Club
Earlier this year, Social Media Club founders Chris Heuer (that's me) and Kristie Wells were invited to speak at Webcom Montreal 2010 and share their lessons learned in cultivating the global Social Media Club community. This video of the the presentation, which was called Community from the Heart is a great overview of our story so far.
Chris Heuer and Kristie Wells have developed a global community of social media professionals which has grown from a meeting of a dozen people in an office in Palo Alto in over 160 cities around the world. The Social Media Club has grown in importance, particularly with emphasis on fundamental values such as sharing, assisting others, learning and peer and emphasis on ethics. During the conference, Chris and Kristie will share the lessons they learned during the establishment of this global community and present their plans to propel this community to new heights. Based on the belief that what matters is the heart, they will demonstrate that quality almost always leads to an increase in the amount provided to ignore artificially imposed deadlines. It is as much a history of development of social media narrative of a global community that believes that "if you get something, share it." Chris and Kristie relations trials, tribulations and joys experienced in growing this community and, neglecting the control and trusting the fact that people will do the right things to a large extent .. Sharing the heart is the only route to personal and professional success, your community or serve a social cause focuses on the business. Learn from people who know, who have been in the heart of the action and acted.
The slide presentation is below:
On April 20, 2010, an explosion and fire on the BP-licensed Transocean drilling rig Deepwater Horizon leaves 11 people missing, 17 injured, and the beginning of an international nightmare.
Just a few days later, water is even more top of mind for Massachusetts residents when a major water main break leads to boil water orders for 2 million residents around the Boston area.
When a crisis occurs, local, state, regional, national and sometimes international organizations (on both the public and the private side) spring into action to coordinate efforts. In many regards, social media makes this easier and easier to manage. But concerns exist: for example, how do you manage the spread of misinformation?
A panel of practitioners at last Thursday’s “Social Media: Emergency!” event walked us through what happens — and what should happen — when a crisis strikes. Our moderator was Ellen Rossano, principal of Crisis Media Consultants. Panelists included Jess Weiss, New Media Liason for Governor Patrick’s office; Brad Blake of Hill Holliday; and Anna Waclawiczek from the Department of Agricultural Resources.
Here’s the video from the session:
Wednesday’s nationwide CitizenGulf Project raised around $10,000 with less than two months of planning. Boston contributed both money, awareness and insight. Even if you missed Wednesday’s event, you can still contribute to the cause!
Here are the five videos we made during Wednesday evening’s CitizenGulf event, thanks to Jeff’s insight and Ja-Nae’s camera skills:
PART 1: In which we learn who and what brought us all together this evening:
PART 2: In which we talk miles (both vertical and horizontal), and the three main industries impacted (oil, seafood and tourism):
PART 3: In which Jeff answers questions about safety, the difference between hurricanes and oil spills, and the tension between the government, BP, scientists and reporters:
PART 4: In which Jeff talks accounting (lost sales, lost jobs, etc.), awareness, access, anniversaries and appetites:
PART 5: In which we wrap things up, Jeff reminds us how we can help here in New England, pleads with us to not boycott BP gas stations and answers the burning question of what his favorite meals were:
Thank you to our attendees, supporters and promoters, who include:
Name Contribution Level Anecdote
Lois Ardito CitizenGulf Supporter Thinking outside the fishbowl.
Donna Bertolotti Individual Sponsor Thank you for your support!
Robert Collins Attendee/Contributor “No, no, over HERE!”
Jeff Cutler Host “Buy your gas from BP!”
Mick Darling Attendee/Contributor “When does the dancing start?”
Ja-Nae Duane Attendee/Contributor “The female Tony Robbins!”
Ashley Gagnon Attendee/Contributor “Where’s the valet parking?”
Geoff Livingston Event Organizer “#YankeesSuck”
Sandy Kalik Attendee/Contributor “Let me know when you’ve figured it out.”
Kelley Kassa CitizenGulf Supporter “I know how to deal with fishermen!”
Susan Kaup CitizenGulf Supporter “Help I need a venue!”
Chris Nahil & Wife Attendee/Contributor “It’s near and dear to my heart.”
Chris Pollara Attendee/Contributor Thanks for helping!
Ellen Rossano Attendee/Contributor “Well, the service was good…”
Leonardo Souza CitizenGulf Supporter “She’s always this quiet!”
Matt Searles Attendee/Contributor Loyal longtime Social Media Club member.
Todd Van Hoosear CitizenGulf Supporter “Help I need a venue!”
Lauren Vargas CitizenGulf Supporter The impetus behind the Boston event.
Mark Wallace CitizenGulf Supporter Sponsored Jeff’s Gulf trip.
Adam Zand CitizenGulf Supporter “Sure, but how was the food?”
It was a damp day with occasional fits of rain, but a dedicated group of photogs took a tour of Mount Auburn Cemetery in Cambridge last weekend.
Mount Auburn Cemetery was designated a National Historic Landmark by the Department of the Interior, recognizing it as one of the country’s most significant cultural landscapes. Founded in 1831, it was the first large-scale designed landscape open to the public in the United States. Today its beauty, historical associations and horticultural collections are internationally renowned, and #SMCBoston was there.
Tag your photos SMCBoston in Flickr and they’ll show up in this slide show:
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- Jan. 23 @SMCBoston Event: “The Myth, Money and Business Value of Viral Content” in Boston
- Bottling Da Beer at Hopster’s Brew and Boards in Newton
- SMC Boston Talks Beer and Social at #SMCBrew at Hopster’s
- Join us on Mon., Dec. 16 in Newton for an SMC Boston Beer, Brew and Social #SMCBrew
- #Impromptweetup #BostonTweetup this Monday, August 12 via @LPP_PR @SMCBoston!
- Congratulations to Our 2013 Officers!
- Election Time
- How Higher Education Uses Social Media
- 3 Marketers Talk About Branding
- Experiential Marketing Recap
Tweets Tagged SMCBoston
- John J. Wall on My Social Media Club Story (Part 1)
- Todd Van Hoosear on Recap and Video from 5th Anniversary Event
- Todd Van Hoosear on Hyper-Local, Hyper-Social, Hyper-Competitive: The New Journalism
- Ginger Lennon on Huge Response from Thursday’s Panel
- Wrap Up of 2nd Annual Community Manager Day: Voices Around the World #CMAD « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing on Boston Community Manager Appreciation Day