On Thursday morning, March 24th, the Social Media Club Boston brings you “Evaluating Social Technologies: From Chaos to Strategy

Social marketing technology solutions are everywhere these days—measurement tools, website platforms, and mobile and social networks. Many marketers find the volume of the solutions and the ever-changing landscape to be overwhelming and have a difficult time sorting through all of the chaos and noise.

This event will feature speakers from three perspectives to help marketers make sense of it all. The agency perspective will explain how an agency evaluates their technology partners; a peer-to-peer perspective will feature a marketer who will discuss best practices and their experience of choosing technology partners; and a vendor perspective will include a discussion about what questions you should be asking when evaluating/selecting a technology partner.


Registration will begin at 7:30, and the program starts at 8:00am sharp. We’ll get you out of there by 10:30.

The Moderator is: Steven Brennan, SVP, Technology, Digital Influence Group (@stevenbrennan)

Steven is is tasked with shepherding the creation of interactive applications for clients and partners — from concept to launch. Combining his extensive experience in building enterprise class web sites with his firm grasp of marketing and user experience, Steven is a true cross-discipline technologist.

Before joining Digital Influence Group, Steven was the VP Director of Internet Solutions at Digitas, a global interactive marketing agency. After helping to launch its interactive capability, he spent 10 years architecting, building and deploying the latest technologies for all its clients. His work includes the award-winning Neiman Marcus online shopping experience, AT&T’s ecommerce site, BestBuy.com’s personalization strategy and the implementation of the American Express Small Business Center.

Panelists include:

Janet Aronica manages the oneforty commmunity. She writes for oneforty’s blog and for her own social media blog. oneforty connects businesses — brands, SMB’s, Fortune 500 companies, agencies — to the tools they need to use to coordinate and optimize their social media efforts in their organizations. Likewise, oneforty serves as a discovery engine for the tools themselves, generating leads from an engaged and knowledgeable business audience.

Zach Hofer-Shall is a leading expert on social intelligence: the technologies, services, and strategy of using social media data to inform customer insight. Prior to
joining Forrester, Zach was a social media consultant at a UK-based marketing firm, where he developed a social media monitoring tool and ran the social media strategy service. His work involved building and advising on corporate blogs, planning social media marketing campaigns, developing corporate social media strategies, and driving social media monitoring initiatives.

Kathy O’Reilly produced nationally-syndicated TV talkshows and magazine format TV news and entertainment programming for 15 years before moving over to the Internet in 1999. She developed and directed all PR, social media strategies, corporate communications and media relations at Lycos. She currently oversees social media strategies and outreach and manages traditional media and analyst relations at Monster.com, the leading job search matching engine & online global career/recruitment web site.

Ben Boardman handles business development for Sysomos, a Marketwire company. Boardman has worked at Marketwire for nearly five years and has expertise in traditional PR, Search Engine Optimization, and Online Brand Intelligence. Marketwire’s product, Sysomos, is an innovative tool that allows businesses to provide instant and unlimited access to all social media conversations to quickly see what’s happening, why it’s happening, and who’s driving the conversations.