Everything You Always Wanted to Know About Experiential Marketing
Your interaction with a business is diverse: in the store, with a product, at the website, through advertising and events, across social media. The more touch points that you can experience, the more likely the business succeeds. If you’ve seen the giant noodle outside Faneuil Hall such as the above picture taken by Adam Gaffin, you already have an edge on experiential marketing.
Geoff Livingston and Terry Lozoff want to tell you what is working in the industry.
Geoff Livingston is a blogger and marketing communications pro with 18 years of experience working with clients including eBay, Ford, Google, United Way of America, Network Solutions, Verizon Wireless, and the Washington Nationals. He recently wrote his third book, co-authoring Marketing in the Round with Gini Dietrich. He tweets @GeoffLiving.
Terry Lozoff is co-founder, President, and CEO of Boston-based experiential and interactive marketing agency Antler. He has led marketing strategies for brands including Miller Brewing Co., GlobalPost, Magners Irish Cider, vitaminwater, ableBanking, and New Balance. He tweets @TerryLozoff.
Social Media Club Boston is pleased to bring these experiential marketing powerhouses together on the evening of Wednesday, August 29 at the Microsoft NERD Center. There will be discussion followed by audience Q&A. IZZE and 2nd St. Creamery will be on hand to provide refreshments, and ISITE Design will help us with on-site assistance.
Over 100 people have already RSVPd to attend this amazing event. About 50 seats remain. If you’d like to claim yours, please visit this registration page before 5 p.m. today.
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