Social Media Club Boston invites you to attend “The Myth, Money and Business Value of Viral Content” at Renaissance Park building, Suite 310R, Northeastern University (1135 Tremont Street, Boston, MA 02115, near Ruggles T stop), on January 23 at 7-8:30 p.m.


Chris Crocker built his career out of a tearful YouTube defense of Britney Spear's comeback performance at the 2007 MTV Music Awards. The video garnered more than 4 million views in two days.

“LEAVE BRITNEY ALONE!” Chris Crocker built a career out of his tearful YouTube defense of Britney Spear’s comeback performance at the 2007 MTV Music Awards. The video garnered more than 4 million views in two days.

We’ll be sharing lessons learned, realistic expectations (no magic formula), best practices/those to avoid ethically, and video content business and revenue models. Our panel and format will be similar to themes from the recent Catching a Virus: Brands and People Monetizing Viral Media in Real-time .

Confirmed Panelists:

Ryan Cordell, Northeastern Univ. professor – His very interesting perspective as an academic at Northeastern who has looked at how content went viral 150 years ago. We also like the connection as a father who saw the phenomenon of Two Girls and a Puppy boom first hand with 1 Million+ likes, but also minimal $ actually raised.

Rob Ciampa, CMO of Pixability, a Boston-based, big data software company that works with major brands on YouTube. Rob ran the acclaimed SXSW panel, “Mythbusting: Engineering a Viral Video.” His comments on viral video can be found here. at http://pixvid.me/1es.
For our final panelist, we are seeking a performing artist who has benefited from popular shared content.

Moderator: Adam Zand, president, Social Media Club Boston and almost ubiquitous at Almost Ubiquitous.



We are looking for sponsors to this event (and our next event on “Is there a career path in social media?” – Please reach out to Adam Zand, president or Chris Requena, VP of sponsorships if you are a company/brand that wants to get involved at $300-600 level or more ;). More details here.

Our host is Northeastern University Humanities Center.


The event will take place in Renaissance Park, room 310R (3rd floor) at Northeastern University. 
1135 Tremont Street, Boston, MA 02115

Public Transportation:
The closest T stop to Renaissance Park is Ruggles Station (orange line).  Exit the station towards Columbus Ave. Walk down the steps and cross the street towards Tremont Street. Renaissance Park is on the left. You can also access Northeastern’s campus via the Northeastern stop (green line). This is about a 10 minute walk. Walk down Forsyth street and through Ruggles Station toward Renaissance Park. 

There is a pay-by-hour parking garage on Columbus Avenue called Renaissance Parking Garage. This garage is across from the Renaissance Park building.  2 hour parking is also available along Columbus Avenue but watch for signs and instructions about evening.

Renaissance Park:
Once you reach Renaissance Park, enter the building through the revolving door and take the elevator up to the 3rd floor. (suite 310R).

Some of us may gather for dinner before the panel, but all are invited to meet after the event at Darryl’s Corner Bar & Kitchen, 604 Columbus Ave, Boston, MA 02118 for frivolity and some great libations.

Let’s have some fun and determine if Viral can go viral.