Did you miss our experiential marketing conversation with Terry Lozoff and Geoff Livingston?
About 40 social media professionals attended the August 29, 2012 event at the Microsoft NERD Center. Food sponsors included IZZE, providing complimentary beverages, and 2nd St. Creamery, providing complimentary ice cream. Both were a hit! Additionally, ISITE Design sponsored and provided on-site registration and behind-the-scenes support. We thank everyone!
Your interaction with a business is diverse: in the store, with a product, at the website, through advertising and events, across social media. The more touch points that you can experience, the more likely the business succeeds. If you’ve seen the giant noodle outside Faneuil Hall such as the above picture taken by Adam Gaffin, you already have an edge on experiential marketing.
Geoff Livingston and Terry Lozoff want to tell you what is working in the industry.
Geoff Livingston is a blogger and marketing communications pro with 18 years of experience working with clients including eBay, Ford, Google, United Way of America, Network Solutions, Verizon Wireless, and the Washington Nationals. He recently wrote his third book, co-authoring Marketing in the Round with Gini Dietrich. He tweets @GeoffLiving.
Terry Lozoff is co-founder, President, and CEO of Boston-based experiential and interactive marketing agency Antler. He has led marketing strategies for brands including Miller Brewing Co., GlobalPost, Magners Irish Cider, vitaminwater, ableBanking, and New Balance. He tweets @TerryLozoff.
Social Media Club Boston is pleased to bring these experiential marketing powerhouses together on the evening of Wednesday, August 29 at the Microsoft NERD Center. There will be discussion followed by audience Q&A. IZZE and 2nd St. Creamery will be on hand to provide refreshments, and ISITE Design will help us with on-site assistance.
Over 100 people have already RSVPd to attend this amazing event. About 50 seats remain. If you’d like to claim yours, please visit this registration page before 5 p.m. today.
PR Newswire, in cooperation with the Business Development Institute, presents the Boston Content Marketing and Communications Leadership Forum, a gathering of senior marketing and communications executives from leading brands and agencies in the Boston area.
This half-day conference will focus on case studies and examples of how leading organizations in the region connect with customers, prospects, employees, partners, and the media through content marketing. Case studies will be presented by Jennifer Dowd, Marketing Manager of the Global Retail Marketing Department at MFS Investment Management; and Michael Morrison, Senior Public Affairs Officer at Massachusetts General Hospital.
The forum will be capped by a panel discussion moderated by Michael Pranikoff, Global Director of Emerging Media at PR Newswire; and featuring Dowd, Morrison, Malinda Gagnon at Catalyst Intelligence Services, Corinne Kovalsky at Raytheon, and Digital Media Strategist (and SMC Boston President) Ari Herzog.
The leadership forum will occur August 2, 2012 from 8:30 – 11:30 a.m. at the Boston Common Hotel.
Social Media Club Boston is pleased to be a supporting sponsor of this event. Please visit the conference page and use promo code #SMC for complimentary admission before August 1st.
Nearly 50 small business owners, social media practitioners, and students from all walks of life streamed into the Boston Public Library’s former “newspaper room” on June 14 to listen to four authors talk about their books and ask questions about social media and the future of marketing.
Our invited authors were:
- Mike Proulx, director of social media at Hill Holiday and co-author of “Social TV“
- Kipp Bodnar, inbound marketing specialist at HubSpot and co-author of “The B2B Social Media Book“
- Leslie Poston, founder of Magnitude Media and author of “Social Media Metrics for Dummies“
- Robert McHale, founding attorney of R|McHale Law and author of “Navigating Social Media Legal Risks“
I kicked off the night, introducing the audience to the purpose of SMC Boston and, one by one, asking each of the authors to read brief excerpts from their books before moderating panel and audience in a well-rounded discussion.
Here is a Storify collection of quotables from the night:
Many thanks to the Boston Public Library for graciously hosting their room for us. It wouldn’t have been the same to have authors and book readings anywhere else.
Social Media Club Boston brings together Boston-area authors in a panel discussion on June 14, 2012 to share their adventures in social media, read highlights from their books, and discuss insights into how the marketing world is changing.