Experiential Marketing Recap

Did you miss our experiential marketing conversation with Terry Lozoff and Geoff Livingston?

About 40 social media professionals attended the August 29, 2012 event at the Microsoft NERD Center. Food sponsors included IZZE, providing complimentary beverages, and 2nd St. Creamery, providing complimentary ice cream. Both were a hit! Additionally, ISITE Design sponsored and provided on-site registration and behind-the-scenes support. We thank everyone!


Everything You Always Wanted to Tweet About Experiential Marketing

Social Media Club Boston sponsored a conversation with Terry Lozoff and Geoff Livingston on August 29, 2012. Here is an edited #smcboston recap of what everyone tweeted…

Storified by Ari Herzog · Fri, Aug 31 2012 10:23:20

SMCBoston experiential marketing eventAri Herzog
Tonight’s hashtag is #smcboston. Get it, share it, use it.SMC Boston
Looking forward to #SMCBoston tonight w @SMCBoston @geoffliving & @TerryLozoff. 2nd time to @MSNewEngland this week = happy LizLiz Looker
Who’s going tonight to see our CEO @TerryLozoff talk Experiential Marketing w the influential @geoffliving? http://ow.ly/dkl3Z #SMCBostonAntler Agency
@2ndStCreamery Heard I get to try some ice cream tonight @MSNewEngland for #SMCBoston!Liz
Off to #SMCBoston’s "Experiential Marketing" program at Microsoft NERD Center. Love learning!Kirk Hazlett, APR
Me too! RT @KirkHazlett: Off to #SMCBoston’s "Experiential Marketing" program at Microsoft NERD Center. Love learning!Ryan Connors
The view from the #SMCBoston event tonight. I fear I may be distracted! http://pic.twitter.com/AprCcsuIErin Callanan
Izze at #SMCBoston! http://instagr.am/p/O7c1wUPC1x/Liz Looker
At the #smcboston meet-up waiting for things to start up. @trishofthetrade in the house, still ignoring @NicholasGPorterRegan Smith Clarke
Excited for the start of tonight’s presentation. — w/ @regansclarke #smcbostonNicholas Porter
@ariherzog introducing the Social Media Club to the audience #smcbostonJoseph S. Lima
Yes, agreed. "Experiential marketing is vaguely defined." #smcbostonNicholas Porter
I don’t think I’ve seen @TerryLozoff since @WhyNotBoston’s last episodes… donde esta @SelenaH?#smcbostonTrish Fontanilla
.@TerryLozoff and @geoffliving kicking off with their Experiential Marketing perspectives #smcboston http://pic.twitter.com/4HVxm1aVkatiedel
Evolution of "experiential marketing" — started w/ inability to connect with traditional media/advertising as consumers. #smcbostonNicholas Porter
At the @SMCBoston event to hear @TerryLozoff & @geoffliving on experiential mrktg + @IZZE, @2ndStCreamery #smcboston http://4sq.com/POL0ksBrady
Promotional tours and guerrilla campaigns were the start of @TerryLozoff ‘s in-person experiential marketing – until social. #smcbostonkatiedel
Tenants of branding: Visual (logos and ads) verbal (general communication) experience (how consumers interact w/ the brand). #smcbostonNicholas Porter
Customers don’t care about where we think they are – they want experience regardless of silos. @geoffliving #smcbostonkatiedel
RT @katiedel: Customers don’t care about where we think they are – they want experience regardless of silos. @geoffliving #smcbostonTom Wentworth
Calls from potential clients come in — they’re looking for events. Other aspects of program are needed for experiential success. #smcbostonNicholas Porter
At @SMCBoston’s Experiential #Marketing 101 w/ @geoffliving @TerryLozoff http://gag.gl/HDXh #Boston #SocialMedia #SMCBostonChris Requena
At the interactive marketing 101 talk #smcboston @ the Microsoft New England Research center with @SelenaLCraigNoelia Santa Ana
Interesting experiential mtkg talk w @GeoffLiving & @TerryLozoff #smcbostonGisela Bauerle
59% look at their phone when they wake up @GeoffLiving? That’s crazy… (Yeahhh I totally do that) #smcbostonTrish Fontanilla
Organizations MUST consider the cross channel experience now, esp as smartphones are omnipresent — ‘Blame Apple’ – @geoffliving #smcbostonkatiedel
Integration across channels is vital for experiential marketing success. #smcbostonNicholas Porter
Figuring out what "experiential marketing" is @MSNewEngland. Seems like direct interaction on- & offline. #smcbostonRobby Bitting
RT @trishofthetrade 59% look at their phone when they wake up @GeoffLiving? #smcboston } That’s why I keep phone in different room.Lin
why is "experiential mktng" not understood? B/C the idea of "brand" alone is poorly undrstd #smcbostonchris nahil
RT @cnahil: why is "experiential mktng" not understood? B/C the idea of "brand" alone is poorly undrstd #smcbostonJoseph S. Lima
.@TerryLozoff talks about the huge difference social made in planning Magners comedy fest – broader content opps=better ROI. #smcbostonkatiedel
Every employee at Five Guys must be trained on customer experience, not just product processes. @geoffliving #smcbostonkatiedel
I feel like my blog post is really relevant: When Social Media Fails – #Social Media Today http://soc.li/i9WYIGm #smcbostonRyan Connors
#FiveGuys demonstrates #CustExp excellence according to @GeoffLiving #smcboston #cxNicholas Porter
Extend event & brand experience thru social media mktg #smcbostonGisela Bauerle
"Experiential Marketing"-Challenge is to expand your definition of the brand experience. Remove the "silos." #smcbostonKirk Hazlett, APR
RT @trishofthetrade: 59% look at their phone when they wake up @GeoffLiving? That’s crazy… (Yeahhh I totally do that) #smcbostonNicholas Porter
At #SMCBoston hearing about solid experiential marketing.Paul Schmidt
Brands should be privy to what customers expect – if I’m going to talk about you, respect me. Amplify me.BE SOCIAL. @geoffliving #smcbostonkatiedel
#smcboston w/@nellytics (@ Microsoft New England Research & Development Center w/ @ariherzog) http://4sq.com/Ow5jiNSELENA L. CRAIG
Looking down at #smcboston peeps! http://via.me/-4kche5iAri Herzog
Experiential marketing event at From Microsoft NERD. #smcboston http://instagr.am/p/O7he6_rk_9/Michael Durwin
#smcBoston experiential marketing talk: spend time creating content, showing examples before expecting quality user generated content.Tara Taylor
#smcboston president Ari at experiential marketing event at From Microsoft NERD. #smcboston http://instagr.am/p/O7h3FbrkwV/Michael Durwin
@arizherzog Looks like @geoffliving might join your FB is dead club. #smcbostonTrish Fontanilla
RT @MindofTara: #smcBoston experiential marketing talk: spend time creating content, showing examples before expecting quality user gene …Sam Gorelick
RT @lizlooker: Izze at #SMCBoston! http://instagr.am/p/O7c1wUPC1x/IZZE
RT @mdurwin: 25% are tweeting at Experiential marketing event at From Microsoft NERD. #smcboston http://instagr.am/p/O7hr22LkwM/SMC Boston
Connect your digital efforts to the offline experience like events to truly leverage reach & engagement. @TerryLozoff #smcbostonkatiedel
Photobooth that connects to social? Like @PrettyInstant? #smcbostonTrish Fontanilla
Terry from @AntlerAgency speaking about Experiential Marketing #smcbostonRegan Smith Clarke
Is key to promote,measure, and monitor all your events using social media specially with #twitter #tags are key! #smcbostonNoelia Santa Ana
RT @katiedel: Customers don’t care about where we think they are – they want experience regardless of silos. @geoffliving #smcbostonSMC Boston
RT @NicholasGPorter: We as consumers now EXPECT formal social congregating at large events — @GeoffLiving #cx #smcbostonSMC Boston
#Hollywood is currently leading the way w/ experiential marketing and engagement according to @GeoffLiving #smcboston #cxNicholas Porter
Terry Lozoff/CEO, Antler…"Content is a big part of the experiential marketing landscape." #smcbostonKirk Hazlett, APR
Keep the engagement going off and online. Try to tell a story and get content from users like photos #smcboston http://pic.twitter.com/gD4laaiFNoelia Santa Ana
Where has mobile taken the experiential marketing concept? #smcbostonKirk Hazlett, APR
More than social, mobile has changed the game in experience building. Stand up and deliver. @TerryLozoff @geoffliving #smcbostonkatiedel
#smcboston board members here are @ariherzog @mdurwin @josephslima @cerequena @harriscomgroupSMC Boston
Mobile means you, the business, must dot your I’s and cross your T’s…all the time. #smcbostonKirk Hazlett, APR
Now that everyone is a mobile journalist, brands need to be on point at all times. Everything shared = more accountability #SMCBostonLiz Looker
If you want to do new marketing things, let old stuff go – or make it work in the new environment. @geoffliving #smcbostonkatiedel
Geoff Livingston: "Must understand the experiential landscape first, then choose the tools you need to meet challenges." #smcbostonKirk Hazlett, APR
#SMCBoston @geoffliving: Sometimes you have to let things go or make them work in this new environment #Experiential #Social #Marketing #SMMChris Requena
Focus points of engagement where your strengths are be it traditional PR, digital, etc. — @GeoffLiving #smcboston #cxNicholas Porter
Talking about content… Secrets of Content Marketing World: Agent Ardath Albee, Marketing Interactions #smcboston http://goo.gl/L8DfUNoelia Santa Ana
#experientialmarketing event by #smcboston at #NERD Take away: McDonald’s bathrooms better be clean!Michael Durwin
@sahopson I was gonna try to hit the end but still at #smcboston.Trish Fontanilla
#smcboston loves @MSNewEngland and their being contrary to popular belief. http://via.me/-4kd56o6SMC Boston
Talk to the sales guys! Yes! — @GeoffLiving #smcboston #cxNicholas Porter
RT @Nellytics: Keep the engagement going off and online. Try to tell a story and get content from users like photos #smcboston http://t. …Chris Requena
RT @katiedel: If you want to do new marketing things, let old stuff go – or make it work in the new environment. @geoffliving #smcbostonSMC Boston
RT @mdurwin: #experientialmarketing event by #smcboston at #NERD Take away: McDonald’s bathrooms better be clean!Trish Fontanilla
@MSNewEngland, #experientialmarketing event by #smcboston at #NerdCenter, great marketing ideasWilliam Mansfield
#smcboston event on experiential marketing: Keep your finger on pulse of customers – they expect connected experiences across channels.ISITE Design
Evaluate & Energize Your Social Content Marketing Strategy #SMBMSP48 #smcboston http://goo.gl/et0xWNoelia Santa Ana
RT @ISITE_Design: #smcboston event on experiential marketing: Keep your finger on pulse of customers – they expect connected experiences …Laura Chechette
RT @katiedel: Customers don’t care about where we think they are – they want experience regardless of silos. @geoffliving #smcbostonISITE Design
So true MT @katiedel: Connect ur digital efforts to offline experiences like events to leverage reach & engagement. @TerryLozoff #smcbostonTodd Bartlett
Are you a #nerd? Come to the #nerdcenter. At @MSNewEngland. #smcboston http://via.me/-4kdfagmSMC Boston
The complimentary ice cream pints from @2ndstcreamery are defrosting for #smcboston enjoyment! http://via.me/-4kdi4cgSMC Boston
Brands’ offline materials should still tie back to the digital — enable easy connection of information for consumers. #smcbostonkatiedel
#SMCBoston @geoffliving refto @LeeOdden’s Optimize: How to Attract & Engage More Customers http://shar.es/7A4Uh #SEO #SocialMedia #MarketingChris Requena
Sweet! (Literally!) @2ndStCreamery has a pint of ice cream for all #smcboston attendees!katiedel
We’re usually desperate for work friends RT @NicholasGPorter: Talk to the sales guys! Yes! — @GeoffLiving #smcboston #cxRyan Harnedy
thanks @2ndstcreamery for the loads of yummy ice cream at #smcbostonPaul Schmidt
Excellent #smcboston program this evening: "Experiential Marketing" w/co-speakers @geoffliving & @terrylozoff. As usual, learned a TON.Kirk Hazlett, APR
Thanks to @2ndStCreamery for the tasty treat! Truck Stop Fudge is the love! #smcboston @NellyticsSELENA L. CRAIG
Thanks for the caramel ice cream dinner @2ndstcreamery #smcbostonLiz Looker
Thanks to @ISITE_Design, @IZZE & @2ndStCreamery for treats at #SMCboston! #NERDCenterDiane E. Williams
@dianeew @izze @2ndstcreamery Glad you enjoyed the event! What was your favorite takeaway? #smcbostonISITE Design
#smcboston best? @GeoffLiving @TerryLozoff sharing, @MSNewEngland hosting, @ISITE_Design helping, @IZZE pouring, @2ndStCreamery dishing?SMC Boston
Hey good pic of us, @TerryLozoff by @katiedel http://pic.twitter.com/37nxsKVp #smcbostonGeoff Livingston
Did you miss @geoffliving’s talk about experiential marketing at #smcboston tonight? Here’s a 2-minute extract: http://youtu.be/pWUdmV-HAlIAri Herzog
@geoffliving @ariherzog Thanks guys! Super event tonight on experiential marketing…Bravo! #SMCBoston @SMCBostonChris Requena
.@ariherzog and I with our @2ndstcreamery treats tonight — so awesome! #smcboston http://pic.twitter.com/Jw3Tw9UYkatiedel
Social marketing reset. Listened to @geoffliving and @TerryLozoff in conversation format #smcboston, last night. Mulling strategic thoughts.Critt Jarvis
Forgot to raise my hand at #smcboston last night to say, "Google+, discuss". What do you do when someone says you NEED to be on there. ;)Trish Fontanilla
W link! New M&M post: thoughts on brand & "Experiential Marketing" talk @ #smcboston w @GeoffLiving & @TerryLozoff@ http://wp.me/p10d21-atchris nahil
RT @cnahil: W link! New M&M post: thoughts on brand & "Experiential Marketing" talk @ #smcboston w @GeoffLiving & @TerryLozo …Geoff Livingston
Thanks to @geoffliving and @TerryLozoff for their talk last night about experiential marketing. Really interesting stuff. #smcbostonMorninghead

Everything You Always Wanted to Know About Experiential Marketing

Macaroni

Your interaction with a business is diverse: in the store, with a product, at the website, through advertising and events, across social media. The more touch points that you can experience, the more likely the business succeeds. If you’ve seen the giant noodle outside Faneuil Hall such as the above picture taken by Adam Gaffin, you already have an edge on experiential marketing.

Geoff Livingston and Terry Lozoff want to tell you what is working in the industry.

Geoff Livingston is a blogger and marketing communications pro with 18 years of experience working with clients including eBay, Ford, Google, United Way of America, Network Solutions, Verizon Wireless, and the Washington Nationals. He recently wrote his third book, co-authoring Marketing in the Round with Gini Dietrich. He tweets @GeoffLiving.

Terry Lozoff is co-founder, President, and CEO of Boston-based experiential and interactive marketing agency Antler. He has led marketing strategies for brands including Miller Brewing Co., GlobalPost, Magners Irish Cider, vitaminwater, ableBanking, and New Balance. He tweets @TerryLozoff.

Social Media Club Boston is pleased to bring these experiential marketing powerhouses together on the evening of Wednesday, August 29 at the Microsoft NERD Center. There will be discussion followed by audience Q&A. IZZE and 2nd St. Creamery will be on hand to provide refreshments, and ISITE Design will help us with on-site assistance.

Over 100 people have already RSVPd to attend this amazing event. About 50 seats remain. If you’d like to claim yours, please visit this registration page before 5 p.m. today.

Join Content Marketing Executives August 2

This image is a banner announcing the leadership forum.

PR Newswire, in cooperation with the Business Development Institute, presents the Boston Content Marketing and Communications Leadership Forum, a gathering of senior marketing and communications executives from leading brands and agencies in the Boston area.

This half-day conference will focus on case studies and examples of how leading organizations in the region connect with customers, prospects, employees, partners, and the media through content marketing. Case studies will be presented by Jennifer Dowd, Marketing Manager of the Global Retail Marketing Department at MFS Investment Management; and Michael Morrison, Senior Public Affairs Officer at Massachusetts General Hospital.

The forum will be capped by a panel discussion moderated by Michael Pranikoff, Global Director of Emerging Media at PR Newswire; and featuring Dowd, Morrison, Malinda Gagnon at Catalyst Intelligence Services, Corinne Kovalsky at Raytheon, and Digital Media Strategist (and SMC Boston President) Ari Herzog.

The leadership forum will occur August 2, 2012 from 8:30 – 11:30 a.m. at the Boston Common Hotel.

Social Media Club Boston is pleased to be a supporting sponsor of this event. Please visit the conference page and use promo code #SMC for complimentary admission before August 1st.

SMC Boston Authors Panel Recap

Here is a photo of our author panel.Nearly 50 small business owners, social media practitioners, and students from all walks of life streamed into the Boston Public Library’s former “newspaper room” on June 14 to listen to four authors talk about their books and ask questions about social media and the future of marketing.

Our invited authors were:

I kicked off the night, introducing the audience to the purpose of SMC Boston and, one by one, asking each of the authors to read brief excerpts from their books before moderating panel and audience in a well-rounded discussion.

Here is a Storify collection of quotables from the night:


Many thanks to the Boston Public Library for graciously hosting their room for us. It wouldn’t have been the same to have authors and book readings anywhere else.

Meet the Authors and Discuss the Evolution of Social Media

Social Media Club Boston brings together Boston-area authors in a panel discussion on June 14, 2012 to share their adventures in social media, read highlights from their books, and discuss insights into how the marketing world is changing.

Panelists include:

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