REGISTER ONLINE AT http://www.pubclub.org/Social-Media-May-4

Social media isn’t just for teens, celebrities and protest movements. B2B/B2C businesses, non-profits and governments at all levels are using social media to drive sales, raise money, improve customer service, respond to crises, and much more.

Come learn from the experience of our featured speakers:

  • Elaine Driscoll, Director of Communications, Boston Police Dept. – Hear how Elaine dealt with an Internet firestorm when a cell phone video of alleged excessive force was uploaded to YouTube. Under Elaine’s leadership, the Boston Police Dept. won a 2011 PRWeek award for In-House PR Team of the Year.
  • Christi McNeill, Social and Emerging Media, Southwest Airlines - Hear from Christi about how Southwest’s longstanding use of social media has helped the airline through good times and bad – including the recent crisis that grounded airplanes after a roof tear on one of its flights.
  • Peter Panagopoulos, Brand Marketing Director, Children’s, Lifestyle and Educational National Programs, WGBH – Hear from Peter about how PBS is using social media to engage with children and their parents.

Mike Volpe
CMO, HubSpot


Wednesday, May 4, 2011
6:00 p.m. Dinner/Networking
6:30 p.m. Panel Discussion, Audience Q&A


MSL Boston
33 Arch Street
18th Floor
Boston, MA 02110


Pub Club, PRSA & Social Media Club Members: $40 (please sign up as either a PRSA or a PubClub member)
Non-Members: $55
Pub Club Student Members: $10


Sponsored by the Publicity Club of New England, PRSA Boston, and Social Media Club Boston


REGISTER ONLINE AT http://www.pubclub.org/Social-Media-May-4 (please sign up as either a PRSA or a PubClub member to be eligible for the discount rate)