Posts tagged MicrosoftNewEngland

Everything You Always Wanted to Know About Experiential Marketing


Your interaction with a business is diverse: in the store, with a product, at the website, through advertising and events, across social media. The more touch points that you can experience, the more likely the business succeeds. If you’ve seen the giant noodle outside Faneuil Hall such as the above picture taken by Adam Gaffin, you already have an edge on experiential marketing.

Geoff Livingston and Terry Lozoff want to tell you what is working in the industry.

Geoff Livingston is a blogger and marketing communications pro with 18 years of experience working with clients including eBay, Ford, Google, United Way of America, Network Solutions, Verizon Wireless, and the Washington Nationals. He recently wrote his third book, co-authoring Marketing in the Round with Gini Dietrich. He tweets @GeoffLiving.

Terry Lozoff is co-founder, President, and CEO of Boston-based experiential and interactive marketing agency Antler. He has led marketing strategies for brands including Miller Brewing Co., GlobalPost, Magners Irish Cider, vitaminwater, ableBanking, and New Balance. He tweets @TerryLozoff.

Social Media Club Boston is pleased to bring these experiential marketing powerhouses together on the evening of Wednesday, August 29 at the Microsoft NERD Center. There will be discussion followed by audience Q&A. IZZE and 2nd St. Creamery will be on hand to provide refreshments, and ISITE Design will help us with on-site assistance.

Over 100 people have already RSVPd to attend this amazing event. About 50 seats remain. If you’d like to claim yours, please visit this registration page before 5 p.m. today.

The Future of…

The Social Media Club Boston is hosting a SOLD-OUT get-together on the evening of Thursday, November 12 at the Microsoft New England Research & Development Center (a.k.a., “the NERD Center”), starting at 7:00pm.

You’ll get a chance to visit the NERD Center if you haven’t been there yet, meet some SNCR Fellows, and catch up on what’s happening in the Boston Social Media scene. You’ll also enjoy a few short presentations (5-10 minutes) from thought leaders, technologists, marketers and other assorted characters on “the future of” their favorite subjects, including:

Each presentation will be followed by a Q&A discussion on the topic. The total time for each topic is 15 minutes, and this will be strictly enforced.

And be sure to stick around after the event for more socializing!

THIS FREE EVENT IS SPONSORED BY REAL PLAYER SP, AND HOSTED BY MICROSOFT NEW ENGLAND. It is part of the “Reality Check: Video” tour — the Social Media Club and Real Player SP is hosting conversations in 11 cities about video. Special hashtags for this event are #SMCBoston, #realitycheck, #realplayer and #SocialMediaClub.

RealPlayer SP is a transcoding engine that lets you grab videos from sites like YouTube and view them on your Blackberry, Zune, iPhone, etc. There is a browser plugin to download the movie you are watching, and you can also make your own playlists for use on your mobile device. You can download and try Real Player SP at

Getting There: The Microsoft NERD Center is located at 1 Memorial Drive, facing the Charles River and just a block from the Kendall MBTA Red Line stop. Full directions are available from their site.

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